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Hello, I am Maitreyee.

People fascinate me. I put this curiosity to professional use as a researcher studying people and cultures, and helping businesses and brands better understand the people and markets they cater to.

Over the past 12 years, in various roles across agency and client ends, I designed and directed bespoke consultancy projects, informing and inspiring design, strategy, and brand. 

Currently, I lead the UX research practice at Rakuten Viki, a niche asian entertainment streaming service. 

My research papers on innovative methodologies, frameworks, and packaging design have been featured at local, regional, and global industry conferences. 

I have been based in London and Mumbai at various times. But at the moment, I call Singapore home. More about me.