I am curious about why people behave the way they do.
This curiosity drove me to pursue degrees in psychology and anthropology, and subsequently led me to the world of research and insights.
For the past 12 years, I have been a researcher - in many forms. Call me what you will, consumer insights, or UX researcher, or design researcher. At the core of it, I help brands, businesses, and products better understand the people they cater to.
I have worked across physical and digital products, across categories as varied as baby care and alco bev, FMCG to durables, and housing loans to pharmaceuticals. I have worked in London, Mumbai, and now Singapore. I have been on the agency end, and on client end. And managed and mentored a host of promising young researchers.
Previously, I was a director of international research and design projects. Currently, I head the UX research practice at Rakuten Viki, building, nurturing, and socialising it from the ground up.
Outside of work, I love reading about the psychology of terrorism, trashy reality TV, writing occasionally, and photographing quirky stuff (like this sea carpet below).