I am currently Manager, UX Research with Rakuten Viki, an asian entertainment streaming site and fan community. 

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Previously, for a decade, I was a consumer insights researcher working with physical and digital products, and intangibles like brand identity and positioning. See my work. 

From time to time, I write about things that I see, hear, or experience. Read my perspectives. If you like what you see, subscribe to my mailing list. 

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I often speak at an industry conferences, or with industry friends in less formal settings about innovative methods, thought pieces, or lessons learnt. Watch or read my presentations. 

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Outside of work, I enjoy reading, and amateur photography (some snaps below). 

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