Behaviour Studies

Influencing Patron Behaviour in Beer Stations

A prominent beer brand wanted to understand patron behaviour in beer stations to identify influential areas wherein brand communication could make an impact. 

Through eye tracking and accompanied beer station visits, patron behaviour, mindset and needs at various points along their in-store journey were uncovered.

Actionable insights shared outlining apt placements, design elements and communication codes to deliver maximum impact.

 © 2023 by Maitreyee Patki.

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