Retail & Shopper
Last Mile Pack Design for Cif's Eco Re-Fills
Cif's eco re-fills are a new at-home technology that allows consumers to refill and reuse their Cif spray bottles for life.
The brand wanted to understand the performance of their shelf-ready packaging (SRP) for Cif's re-fill pods: Are shoppers able to locate brand on-shelf? Do they understand the re-fill concept, how to use the pods? How do they interact with the shelf-ready packaging and how can it be strengthened to boost brand stand out, message communication and persuasiveness?
We - a collaborative unit comprising of local moderators and Unilever CiiC teams - delivered actionable insights on strengthening the SRP design bearing in mind the retail & shopper context