Crafting a Better User Experience for Pond's Skin Advisor Live App
Delivered action-oriented insights and clear developmental cues for Pond's Skin Advisor Live app in its early development days.
Used eye tracking tools to study how users (millennial Indian teens and young adults) navigated, interacted and reacted to the app, and then observed their longitudinal engagement with the app on a day-to-day basis via mobile ethnography.
Highlighted user interface enhancements and tune-ups for in-app offerings and features (design, content, placement and communication) to better user experience.
App is available on Apple App Store & Google Play Store in select markets