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I have led and managed research with consumers, shoppers, and users; involving physical and digital products; with impact ranging from being strategic and long-term (e.g. shifts in perspectives) to more tangible one such as an improved brand score, click-through rates, sales, and such.

Exploring themes, opportunities, and new territories of strategic interest. Building domain understanding to guide strategic decision making.

Early to mid stage generative or evaluative research to build a solid understanding of problem spaces, opportunity areas to consider building solutions for.

Mid to last mile testing. Exploratory or evaluative understanding of reactions to a proposed solution - concept, or its execution. 


Problem validation

Solution validation

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