Work
My work spans across agency and product ends, with physical and digital products, and categories as varied as alcoholic beverages, pharma, FMCG, e-commerce, vision care, digital payments, and more.
Below are some of my works (projects I led independently / with my team) in brief, take a look.
How cultural and semiotic insights on 'mornings' helped guide marketing communications for brand Noynoy in Greece
A tactical study to identify UI/UX improvements to make it easier for French shoppers to shop for condiments online
-4.jpg)
How insights from shop alongs, reflective interviews, and quantitative eye-tracking helped Dutch Lady harmonised its FOP design in SEA without negatively impacting brand equity
Helping reposition iconic men's grooming brand X-Men to resonate with contemporary young men in Vietnam through a comprehensive approach involving primary research, insights mining, and collaborative ideation workshops
How a simulated shopping experience helped guide the launch of eco-refills in the UK, and warn of watch outs ahead of launch in Vietnam
A prominent beer brand wanted to better understand how Singapore shoppers buy beer online, to guide further deep dives into how their online presence on e-commerce / m-commerce platforms could be shaped up
